Focus Your Event ROI Story

Connect goals and measurement to start seeing the big picture. This worksheet can help.

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Last Name:

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Company Name:

Role in Organization:

Area of Responsibility:

Country:

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Generate Results and Momentum for Your Company

Get a firm grip on your company’s core objectives, marketing messages and differentiators. Make sure they play out in your event—through environmental branding, executive remarks, keynote speakers, break-out sessions, planned opportunities for executive interaction, social media, etc.

Answer these questions:

What is the takeaway for attendees?

Are you looking at ROI and ROE (Return on Engagement)?

What data do you need to define success?

Are you leveraging social media before, during and after your event?

74% of event attendees have a more positive opinion about a company, brand, product or service after attending an event.

— Event Marketer

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