Ideas to Implement Today: Motivating & Empowering Your Employees to Advocate for Your Brand

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Inspire your people to believe in your brand, or better yet, take it a step further and genuinely advocate that your brand is exceptional.

Build a brand by first defining it and then telling the story of what it is, so employees can be proud to champion it. In this white paper, you’ll find out how authentic employee brand advocacy builds trust and credibility for an organization.

What you’ll learn:

How employee brand advocacy impacts recruiting and retention

The power employees bring to advocacy efforts

Ways to drive employee brand advocacy in your organization

84% of people trust recommendations from people they know, but only 15% trust recommendations from brands.

—Gartner

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