Good marketers know a successful marketing plan involves segmenting the market, then profiling and targeting each segment with a specific strategy to drive behavior. The same is true for incentives. Audience segmentation and targeted strategy mean better alignment, increased productivity and greater ROI.
What you'll learn:
How to identify program objectives
Best practices for audience segmentation, goal setting, financial forecasting and program design
Incentive and recognition programs increase work performance by an average of 22 percent.
— The SITE (Society for Incentive Travel Excellence) Foundation