A three-episode series on employer branding.
We’ve known for years that effective employer brands draw talent in. But effective employer brands powerfully impact current employees too, creating a culture and environment that connects them to each other, their work and the organization. Which, of course, sounds easier than it actually is. Tune in to hear the questions you need to ask. The ways you can get leadership buy-in. The data you need to gather to determine success.
Along the way, you’ll hear from our fearless guides who will lean in to their expertise in the exciting and creative world of employer branding to share what works—and what doesn’t—to inspire, inform and elevate your own efforts.
How It Works
The Steps Of Our Success
STEP 1
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STEP 2
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STEP 3
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STEP 4
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“Some studies show as much as 70% of employees would not go and work for an organization they don’t believe has a strong employer brand image. So it’s absolutely key for that talent acquisition side of things. But what I wish more people understood was it goes so much deeper than that, too.”
—Christina Zurek
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Episode 1: Authenticity Matters
20 min. listen
Learn how employer branding has evolved over the years and how you can use it to impact far more than just talent acquisition. Then, take a cue from Netflix on how to communicate and reinforce your authentic culture in your employer branding initiative.
Episode 2: Data Matters
24 min. listen
Proving employer brand impact might sound difficult, but we’ll share examples of the hard data you can gather to gain leadership buy-in (and funding). Plus, we’ll dig more into culture and how employer branding is the key to creating clarity.
Episode 3: Your Future Matters
21 min. listen
In our last episode of “Connections That Matter,” we’ll talk tactics—how to get started (if you haven’t), how to evolve (and when you need to) and who you can turn to for help along the way to ensure the effectiveness of your employer brand.
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Your Hosts
Meet our experts below.
Christina Zurek
Christina is an experienced leader with a passion for improving the employee experience, employee engagement and workplace culture. Few things excite her as much as an opportunity to try something unfamiliar (be that a project, development opportunity, travel destination, food, drink or otherwise), though digging in to a research project is a close second.
Sarah Kidawa
Sarah has a penchant for driving curated strategies that fuel employee happiness and energize workplace cultures. She thrives when helping clients realize the hard results driven by executing these “soft” initiatives—and when her suitcase is packed and ready for her next travel adventure.