Connect goals and measurement to start seeing the big picture. This worksheet can help.
Generate Results and Momentum for Your Company
Get a firm grip on your company’s core objectives, marketing messages and differentiators. Make sure they play out in your event—through environmental branding, executive remarks, keynote speakers, break-out sessions, planned opportunities for executive interaction, social media, etc.
Answer these questions:
What is the takeaway for attendees?
Are you looking at ROI and ROE (Return on Engagement)?
What data do you need to define success?
Are you leveraging social media before, during and after your event?
74% of event attendees have a more positive opinion about a company, brand, product or service after attending an event.
— Event Marketer
Frequently Asked Questions
1. Is this really free?
Absolutely. We know a lot about our industry and we like to share. After all, we're in the business of helping people succeed, and it's our pleasure to offer our expertise. Keep us in mind next time you need an event solution.
2. Why do you need my information?