When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.
In this ebook, we:
- Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness
- Identify 4 key influences that bring fresh energy to event design
- Share real-world examples of how thoughtful touches build emotional connection
- Consider how to co-create the event with attendees through a process of asking, immersing and assessing