Audience Segmentation and Targeted Strategies Impact ROI on Incentives

Five steps to greater ROI for your incentive programs.

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Increase ROI With Targeted Strategy

Good marketers know a successful marketing plan involves segmenting the market, then profiling and targeting each segment with a specific strategy to drive behavior. The same is true for incentives. Audience segmentation and targeted strategy mean better alignment, increased productivity and greater ROI.

What you'll learn:

How to identify program objectives

Best practices for audience segmentation, goal setting, financial forecasting and program design

Incentive and recognition programs increase work performance by an average of 22 percent.

— The SITE (Society for Incentive Travel Excellence) Foundation

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